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Develop Your Craft First Before Marketing – Mark Okraku Mantey To Emerging Artists

The second session of ‘Return Conversations’, a series of panel discussions designed to help bridge gaps between communities with the notion to collaborate and support each other was held yesterday at the Accra Tourist Information Centre. The theme for the masterclass was ‘The Business of Music-Finding innovative ways to market Ghanaian music to the rest of the world’. Some musicians in Ghana especially Stonebwoy, Shatta Wale, Sarkodie amongst others have achieved success internationally but then with the return conversations it was time for the emerging artists to also earn those successes, thereby organizing the masterclass ‘The Business of Music’.

Mark Okraku Mantey, president of the Creative Arts Council in his submission urged the Ghanaian upcoming artists to develop their crafts which will, in turn, allow them to have a unique sound that can cross international borders and still be relevant. “The Government of Ghana as part of their future policy will take on a project to build a studio where the recording will be subsidized for musicians and producers to have no challenges in creating music. On the issue of royalties, Mark stated that artists should come together, have one voice in tackling the issue. “The fight should not be side-lined to only a few artists”, he added. He noted partakers of the masterclass that in five years, with the right culture, structure, and strategy, Ghana’s music industry will see positive growth creative wise and commerce wise.

Also on the panel was; Sony Music President, Glyn Aikins, Music Producer and trumpeter, Dontae Winslow, Composer and Producer, Vasti Jackson, Senior Integrated Media Specialist, Coriya Burns, and award winning DJ, Malcom Xavier.

The masterclass was organised by the ministry of Tourism, Arts and Culture in collaboration with the Creative Arts Council, the Beyond the Return Secretariat and the BridgeZone.

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