Gospel singer Diana Hamilton has urged authorities in the Creative Art industry to explore inventive ways to support industry players in the country amidst the Covid-19 pandemic.
She said authorities must learn from other countries abroad who have found ways to keep the industry alive despite the effects of the pandemic.
“I have been privileged to have been able to register my works with foreign registering bodies and that’s what works for us.
“So even though we are not making things out of Ghana, they are tripping in from various sides,” she told Emefa Apawu on Beyond the Lockdown.
Diana Hamilton did not deny the fact that the pandemic has negatively affected activities in the industry, however, she said if authorities get more innovative in ways of generating income, lives could be better.
“Yes revenue has come down but I’ll like to look at the glass half full instead of half empty. So I think this is what bodies in Ghana need to look into is how we can be able to generate income from our works in Ghana.
“All my other live events have had to be cancelled but I’m making good use of the time,” she said.
The Creative industry is one of the industries that has been largely hit by the impact of the Covid-19 pandemic.
This is because the activities of industry players, which largely thrives on social gathering, are no longer effective as a result of a ban on large gatherings across the globe as a way to mitigate the effects of the Covid-19 pandemic.
Due to this, industry players have been forced to find other means of generating income from their works, which includes streaming their works online.
Although some have admitted that gains from such platforms are not the best as compared with pre-covid times, this is likely the only means of survival for them.
The ‘Mo ne yo’ hitmaker, however, believes that if authorities in the industry find other means to help industry players, life would be better.
Source: Jessie Ola-Morris