As an artist or manager, you’ll likely be working solo and DIY’ing it in the beginning, or for perhaps for a long ass time. But eventually, you’re going to want to start building a team around your brand/artist/band to help take that brand to new heights and new fans.
In my opinion, we essentially have 3 different categories of team members that we develop around an artist’s brand. But before I go into detail, I need to mention that you personally may simply not want a team yet. You may not want a label, or you may not have the money to hire a publicist or other service providers. And on the other hand, these gatekeepers may not be willing to work with you yet. Majority of the time, it’s your best bet to work on your direct-to-fan marketing strategies as much as possible and keep DIY’ing it, before anyone is ready to work with you, or before you’re ready to work with anyone.
However, you need to learn how to start developing relationships with these people as soon as possible; and you need to understand the team structure before moving forward trying to make a team so let’s dive in.
1.The Core Partner Artist Team
The core partner team are the main 4 business partners that are essentially people/companies who do business on behalf of the artist for a percentage of artist revenues.
These 4 are direct business partners with the artist who invest time and money up front, rather than getting flat fees. These team members each sign on knowing their time and money investments could be a risk, and they may never get a return on their investments. But they each believe in the talent and commercial value of the artist that they decide to sign on as official business partners on a partnership commission.
The main 4 include:
the record label (and/or distributor)
Another type of business partner that could technically be included in the core partner team is the promoter. Although promoters are also often compensated with a partnership/commission deal, they’re generally negotiated per tour (and in some cases for one-off shows).
sometimes the manager is also the record label, and the publisher [known as the 360 deal], which is where you’d sign on to one company that handles all those areas for you under one roof. Sometimes the manager is also the record label and not the publisher. And sometimes the record label is also the publisher.
They all work well for some people, and some people don’t agree that the manager should also be the record label and publisher. It’s really up to you what your preferences are. Depending on what opportunities come your way, just make sure you really look at the deals offered in detail and get an entertainment lawyer to look it over.
And speaking of law. We also have lawyers and accountants that also technically should make up the core team. The major difference is that they don’t work as business partners on a shared revenue structure and instead work on fees, but your core team should also include your Business Manager and/or Accountant (Money Managers), and your go-to entertainment attorney.
2.The Independent Service Provider Team
In the case that you don’t have the main business partners, or are lacking in some areas, you can make up an independent team that resembles the different departments of a record label, and pay fees for services to them. These include:
An independent publicist
An independent radio promoter
An independent streaming promoter
An independent marketer or digital marketer
An independent crowd funding project manager or the grant writer
An independent management consultant
And you can also partner with an independent distributor
Although, the one difference with distributors is that they work on revenue sharing, not on fees. Which is why they can be included in the core partner team as well. Nonetheless, you can hire all these team members, while also still pursuing a record deal. I don’t want you to think that it’s one or the other.
Whether you have a record deal or not, for live performance your independent team will also include:
Musicians for a fee
Road crew for a fee
And eventually a tour manager for a fee
Whether you can afford to hire on these services or not, it’s a good idea to get your feet wet in each area before hiring people to do it. But, if you’d rather delegate right away… then if it’s your first time hiring that service, make sure you are working very closely with them, so that you can deeply understand their roles.
The better you understand their roles the better you can oversee their work and make future strategies. At the same time, the sooner you can hire these services and delegate the work, the more effective you can become as a manager, which is to manage. To oversee, to strategize, and to make deals. Or to play those roles as a self-managed artist.
Either way, you’re always wearing all the hats in some form. It’s more-so a matter of whether you’re physically sitting down and doing the work, or delegating it.
Alright please digest that .by mid day we get into the next phase .which include
3. The Creative Team
By: Rene Immortal Matik