Following a successful launch earlier this year, award winning Nigerian singer and music executive, Oluwatosin Ajibade, better known by his stage name Mr Eazi, through his incubator program for emerging artists, emPawa Africa has reopened entry for its accelerator program.
Entries is slated for Friday, August 15. In this second phase of the program, 30 African artists will be selected to receive a non-repayable grant to fund their first professional music video, as well as mentorship, marketing services and other support. Artists from the African Diaspora are also encouraged to apply for the program.
The emPawa30 will include 10 artists from Nigeria; 10 artists from other countries on the African continent; and five UK-based African artists, with the remaining five spots open to African-born artists in countries around the world, including the US and Canada.
YouTube Music is partnering with emPawa Africa to provide support for the 10 Nigerian artists in the #emPawa30 cohort, as announced by YouTube’s Global Head of Music, Lyor Cohen announced during a fireside chat with Mr Eazi at last month’s Google for Nigeria Week.
— emPawa Africa (@emPawaAfrica) August 13, 2019
To be considered, entrants are asked to upload a short video clip (up to 1 minute in length) to Instagram of themselves performing an original song, cover or freestyle, with the hashtag “#emPawa30”.
The program will close to submissions on September 15, after which each entry will each be evaluated by Mr Eazi and his music-industry colleagues. The new cohort of 30 artists will be announced on September. 30.
Once selected, each emPawa 30 artist will be assigned an individual mentor and video director, with whom they will work directly throughout the seven-month mentorship program.
Mentors will include Diplo, afrobeats producers E. Kelly, Juls and GuiltyBeatz, South African rapper Kwesta, Ghanaian rapper Sarkodie, Tanzanian music superstar Diamond Platnumz, afrobeats veteran DJ Neptune and executives from the African music industry, along with Mr Eazi. The videos will be filmed in October and rolled out across six weeks starting November 1.
According to Mr. Eazi, the talent incubator, Empawa Africa has a core mandatory of equiping these artists with the tools, knowledge, network and investment so they subsequently become independent music entrepreneurs. The firm partners with iconic figures, who have in-depth industry knowledge, and experience in promoting talented artists to achieve their full potential goals.