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Selena Gomez to Potentially Launch Beauty Line

Selena Gomez attends the opening ceremony and screening of “The Dead Don’t Die” during the 72nd annual Cannes Film Festival on May 14, 2019 in Cannes, France.

As reported by WWD, according to the U.S. Patent and Trademark Office, the songstress’ production company, July Moon, filed a trademark for “Selena Gomez” on July 11 for beauty products including “fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils.”

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Though this line is a first for Gomez, she previously released a fragrance in 2011 with Adrenalina Inc. Furthermore, she’s appeared in a number of fashion campaigns, including recent ones with Coach and Puma.

Gomez’s venture will follow in the steps of other superstars before her, including Rihanna, Lady Gaga and Hailey Bieber.

She has yet to publicly reveal anything about a potential beauty line.

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