Ghanaian Dancehall artiste Charles Nii Armah Mensah popularly known as Shatta Wale has said that, he will not pay any Ghanaian video director to shoot his music videos because their works will not take him beyond the shores of the country.
“If you shoot a video in Ghana the video will only be shown in Ghana, they are very good but where are their videos getting us to, they are not helping us and they don’t like travelling.
“I won’t pay $20,000 for a video while I know that, it won’t even show on MTV Base, they should come so that I show them the way, I paid for the Nigerian director because I know the market I want to enter and they have the market already, it’s like buying a form and getting admission in the school that’s what I did,” Shatta Wale told Arnold M. Elavanyo on vibes in 5.
“When you are a good artiste, a Nigerian director will follow you and shoot 15 videos free for you because he knows what he is doing, he will get the market but I’m not expecting any Ghanaian director to shoot videos for underground artistes for free, but for someone like me, not because I don’t have the money to pay but sometimes they need to sacrifice,” the gringo hitmaker added.
Shatta Wale has been an outspoken celebrity throughout his career, and does not hesitate to display his material wealth. He has attracted many haters and lovers through this action.
Shatta Wale on several media platforms has firmly defended his actions by saying that; he is being real and true to himself.