Artiste manager Lawrence Asiamah Hanson known in showbiz as Bulldog has advised artistes to be active on social media as that can help push their brand.
Speaking to 3FM on Easy Stream Tuesday, Bulldog said artistes who rely solely on their music to further cement their names in the industry are likely to fade out early.
“In this era, music alone will not work,” he advised.
“There are a lot of things you need to do. You need to put your life out there; may be you are in the studio or you are driving, get such activities on social media so that it keeps you relevant,” he said.
Bulldog further noted: “If you don’t do that you are out, those who depended heavily on music do not go far in this times”.
The artiste manager says management of artistes should desist from using the same strategies to push the brands of musicians as every artiste is unique.