One of the most important pages on your website is your bio page. But a lot of bands get stuck at the part where you have to actually write about yourself! This is not an easy thing to do, but it’s a super important way to make your band look professional.
A great bio will create a first impression of you to many of your website visitors, so make it a good one! It will help convert your visitors into fans, as well as give bloggers and media a sense of who you are. Let’s look at a few ideas that will help you craft an effective musician bio.
Grab your visitor’s’ attention
Make a few notes on a piece of paper to begin. Jot down your name, where you’re from, what you sound like, and your influences. This will help you shape a sentence or two as an introduction. Make it engaging, and concise. Think about tone as well – depending on your style of music, you may want to inject some humor into your bio.
Note your name
Your musician bio should be written in the third person. This will make it quick to scan and understand, and will also help you with your website’s SEO. It also allows media, bloggers and venues to simply copy & paste your bio if they need.
Along with this, if you have a great media quote that mentions you or your band, include that in you bio. It’s a nice way to show that others are talking professionally about your music.
Get into the background
Include some relevant background information, but keep it short. You want to be sure to keep your visitors engaged – not lose them with lengthy paragraphs of text. Feel free to talk about your musical history, just be sure to keep it interesting and concise.
Mention your Music
Talk about what you are currently up to with your music. Have you just gone into the studio? Opened for a well-known band, or played a big festival? Have you charted on the radio?
Make a list of everything you’ve accomplished. Then choose two or three of the most impressive items, and include those in your band bio. Make sure not to exaggerate or embellish – stick to the facts, and present them in a positive way.
- Pros and Cons: The Straightforward Approach
Taking the straightforward approach to your bio is the easiest way to go. First, it is the easiest to write – you don’t have to get caught up in trying to be clever without being corny – all you have to do is stick to the facts. Also, your bio will give journalists all of the info they need to write about you without having to do a lot of research. This alone can make the difference in getting a review of your band and not getting a review.
The con is that your bio will be a lot like everyone else’s, so you may have a hard time standing out
- Pros and Cons: The Not Straightforward Approach
First the con – this kind of approach can be extremely difficult to pull off. Creating a story about your band can come off as cheesy, pretentious and just plain dumb. You could generate a lot of eye rolling and you risk getting people to write about you for all of the wrong reasons.
Why would anyone do this? Well, because when it work, it REALLY works. An example is Belle and Sebastian. Early in their career, the band hid behind short stories for bios and press releases and masks in press shots but they did it with a lot of charm. It only increased their popularity.
- Don’t Start at Birth
The worst mistake musicians make in their bios is telling their story from birth. There’s no need to go into so much detail. No one really needs to know that you played the lead role in your grade school’s production of The Sound of Music. Stay on point about the things you’re doing now, and save the rest for your memoirs.
- Update Your Bio Frequently