The prestigious award #SoundcityMVP is making heavy waves across the continent with fans casting votes for their favorite acts in various categories. Our writers are taking a deeper look at artistes who made the year as an outstanding act in the digital world – this is independent of the Soundcity MVP committee and their process.
Artistes have embraced digital technology as an essential tool in getting their body of work to a wider audience; we have different platforms such as YouTube, Deezer, iTunes, etc which are mediums used by artistes. We are focusing at artistes with good followership, massive views on various platforms, especially those whose materials have cut across the world with their hit songs of different genre, making an impact, uniting people, setting examples for the younger artistes and educating the world.
Let’s begin with Man of the Year Davido, who has had an outstanding year by receiving various awards both locally and internationally. ‘If’ by Davido is one of the most viewed videos on YouTube raking over 54 millions views, closely followed by ‘Fall’ with 39 million views, ‘Fia’ with 8.8 millions views. On YouTube alone Davido has over 100 millions views on his videos released this year alone. He’s considered as one of the most followed music artistes on Deezer with over 54,193 followers on his account. The year 2017 has been a year that has stood out for this young talented artiste.
‘Manya’ featuring Wizkid is currently topping most music charts. Wizkid has also had a fruitful year with awards from left to right flaunting all over him, his shows all sold out and his digital number don’t lie as his massive collaboration ‘Come Closer’ featuring Drake gained over 50million views on Youtube alone, ‘Daddy Yo’ featuring Ghanaian sensational artiste Efya has over 11 million views with ‘Sweet Love’ also getting over 2 million views. Daddy Yo is an artiste with good track record of having good collaborations with foreign artistes, thereby putting Africa on the map.
Tanzanian songstress and artiste is also beauty to behold. Vanessa Mdee will get you to your feet with her sizzling performance when she rocks the stage, she gives the men a run for their money. Her videos are colorful and very interesting to watch that’s while ‘Kisela’ featuring Mr. P is viewed over 1.8 million times on YouTube.She’s being followed by over 1,615 fans on Deezer as well. The Tanzanian sensation has featured on most trending music videos by various top African artists such as Ice Prince ‘No mind Them’, Reekado Banks ‘Move’ and she nailed it with her smooth loving personality.
South African entertainment scene can’t be ignored when it comes to putting the African continent on the map. AKA is looked upon by various upcoming artistes as a role model making an impact and creating a niche for himself, his music video ‘The world is yours’ is one of the most streamed in Africa with over 2.3 million views, closely followed by ‘Caiphus song’ having over 1.7 million views. His follower-ship on Deezer is a surprise package as he’s interestingly followed by over 154,065 fans. Aka’s upcoming concert is also said to have sold out!
Mama Africa in her own world of Afro compartment gives us a wave from her strong and unflinching vibrant personality that captivates on sight. The year so far has been eventful for her with high youtube views from her high definitive collaborations from A-Listers like Falz on ‘Single & Searching’ with over 2.1 million views, her street anthem ‘Knack Am’ also has gained over 2.1 million views. The King of Queens herself has become the African woman’s peep into the world of creative material patterned style. She’s also crazily followed by 94,335 fans on deezer alone; numbers don’t lie because she’s also smiling to the bank with lots of endorsement deals on her name.
Arguably the artiste who rocked 2017 with major hits in Ghana, also the most searched artist in Ghana as well bagging back to back awards is Shatta Wale. Shatta Wale is Ghanaian king of Dance hall as he displays in his ‘Taking Over’ music video which gained him massive recognition with over 5.5million views on YouTube. His collaborative uniqueness can’t be over looked when he kicked off the year singing ‘Hosana’ featuring Nigerian super star Burna Boy with over 2.5 million views also on YouTube. Shatta Wale is followed by over 7,891 fans on music streaming site Deezer, we also recognize his nominations on #SoundcityMVP as an outstanding artistes on the African continent.
These artistes above are battling the spot for Soundcity Digital artiste of the year. Log on to the Soundcity MVP website to vote now and buy your ticket to the event as the hardest working African act gets crowned on the 12th of January, 2018.