Prodigal, a member of music trio, VVIP has cautioned controversial dancehall artiste, Shatta Wale to desist from riding on the brand of other musicians to gain publicity.
Earlier, Shatta Wale condemned the VVIP group for their inability to penetrate into the Nigerian market, a statement which Prodigal felt was ‘disrespectful’.
Speaking with host Andy Dosty on ‘Daybreak Hitz’ on Hitz FM on Tuesday, the member of the music trio cited an instance of VVIP touring the whole of Nigeria to promote their songs, a move he believes no Ghanaian artiste has been able to accomplish.
In spite of this, Prodigal cautioned the ‘Ayoo’ hit maker to desist from attacking the reputation of others but rather work hard to promote his brand.
“We all come from different homes and we have different mind-sets. I don’t respect bringing people down. Or get a good name by destroying the reputation of other people. There is no way on earth that you [Shatta Wale] will ask VVIP what we showed Nigerians. It’s very disrespectful. It’s like asking Dr Nkrumah what he did for Ghana…” Prodigal said.
He continued that, “I don’t believe in any musician coming on the radio to talk otherwise about others. How many musicians in Ghana have a rep or team in Nigeria promoting their songs? How many do go there to promote their songs? Most of the Nigerians create relationship with our DJs. It’s not always about Payola. It’s about the relationship…” Prodigal indicated.
The way forward, Prodigal stressed is not about terminating airplay of Nigerian songs in the country but rather implementing policies that will enforce a higher percentage of Ghanaian music across the borders.
“I don’t believe in destroying Nigerian music. They have a policy there. They play 95 per cent Nigerian music and 5 per cent foreign. To get there, we have to do the business. That’s what we have to learn. Let’s have a month to play Ghanaian music; we will realize we don’t even have content…”
Prodigal further encouraged Ghanaian industry players to apprehend all efforts to promote their songs in Nigeria, a move he believes will sell our music to them.
“We [VVIP] stayed in Nigeria for months. We were doing business and interviews. How many of them fly there with their tickets? Some wait for their songs to be big. We have to love our own and support our own. If you want to play 95 % Ghanaian songs and five per cent foreign it’s cool. If you don’t have someone pushing you in their country how do you expect your music to grow there…?” he queried.